Jendi Coursey Communications is celebrating our one-year anniversary as a Certified B Corp, and what a year it’s been! During difficult times, we tend to find out what we’re made of, and navigating 2020 as a B Corp was a great exercise in keeping our values at the forefront of our work.

Our Values

Whether we’re in the middle of a pandemic or enjoying a peaceful, uneventful year, and no matter who we’re working with or what type of project we’re working on, you can count on three things from us.

1. We will bring a can-do attitude to the endeavor.
2. We…


Even before the pandemic, life felt hectic for many of us, the unspoken rule being: the more we can do, the more we should do. Then the pandemic exploded into our daily lives, interrupting business as usual. For some, the pandemic has been personally and/or professionally devastating, and to them, I offer my deepest condolences. For the rest of us, it has been a disruption, and disruptions can help us recognize patterns and behaviors that aren’t serving us anymore.

As I support leaders who manage large organizations, I’ve been asking them what they can let go of. And we’ve been…


I was recently evaluating competitor websites for a client. The client provides technology solutions for organizations that help people and safeguard our world–clothing the hungry, feeding the poor, supporting the natural environment.

I went online at looked at tech websites and in short order, I felt my mind begin to numb from the onslaught of generic images of people in modern-looking offices fake-smiling at each other, promises about turbo-boosting my productivity sprinkled with computer terms I didn’t fully understand, and pop-ups featuring small pictures of photogenic customer service representatives between the ages of 25 and 35 offering to chat with…


The events of the past week have unsettled many Americans, including me. Never in my life did I expect to see people who consider themselves patriots storming the U.S. Capitol. It’s perhaps the starkest example of how very divided we’ve become.

Truth, Justice, and the American Way

The question is: how did we get here? When I grew up, most people I knew believed that Americans, flawed though we may be, stood up for truth, justice, and the American way. We thought the other political party was misguided but not evil. …


COVID-19 has not only been a public health crisis. For many, it has been a public relations crisis. The pandemic has highlighted just how difficult it is to communicate effectively when we are thrust into unfamiliar roles and forced to use unfamiliar tools.

When schools had to pivot on a dime in the spring of 2020, most parents and community members recognized and appreciated teachers’ heroic efforts to educate via an online platform. However, in the fall when schools struggled to provide seamless distance learning, people were a lot less forgiving. …


Since the Covid-19 shelter-in-place orders went into effect, organizations have been forced to respond quickly to stress-inducing and constantly changing information. Some are succeeding brilliantly; others are failing miserably. Here are some tips to keep your audiences engaged and informed during this unusual time.

Meet People Where They Are

During a pandemic, people are emotionally exhausted and overwhelmed. If your messages ignore this and you proceed with business as usual, you will miss an opportunity to build connection — and you’ll likely fail in getting your message across.

Keep Messages Short and On Point

When people are stressed, scared, or distracted, it is essential to communicate clearly and concisely. In written…


We just became Ukiah, California’s first Certified B Corporation, verifying that we meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The certification provides public recognition that we are part of a global movement to use business a force for good, a movement that includes local businesses like Thanksgiving Coffee, North Coast Brewing Co., and Fetzer Vineyards, as well as international companies such as Patagonia and Ben & Jerry’s.

Becoming a B Corp has been a great process. It made us look at everything we do: which clients we choose…


It’s only late January, but I’m already feeling the gravity-like pull of old habits and routines taking me away from the New Year’s resolutions I committed to a few short weeks ago. I’ve read books on how to create beneficial habits and improve self-discipline, but apparently understanding the psychology of it all doesn’t transform me into a habit-creating doyenne. It seems I actually have to work at it. How irritating.

In case this is helpful to others who are already falling off the resolution wagon, here are some tips I’ve gleaned from Patrik Edblad, author of The Habit Blueprint and…


The reason negativity exists in the workplace is because humans work there. Tens of thousands of years of evolution haven’t caught up with the comparatively short time we’ve been dealing with annoyances in the workplace as opposed to threats that could kill us. Luckily, our brains are malleable. We can create new neural pathways so our default responses don’t ruin potentially important relationships.

Our Caveman Genetics

Think back, if you will, to the Neanderthal days. Imagine you and your tribe are hanging out by the campfire when a member of a neighboring tribe comes over and starts nosing around. Those with a negativity…


This is an excerpt from a guest lecture I gave to budding filmmakers and storytellers in Kirk Fuller’s Introduction to Video Production class at Mendocino College on September 21, 2019.

When we are born, we are all fitted with an invisible pair of glasses. As babies, there is no glass in the frames, but almost immediately, life starts putting in different lenses. We get the lenses of our family’s values, the lenses of the various experiences of our upbringing, the lenses of social norms, the lenses of pivotal moments in our lives, personal and those shared by our whole generation…

Jendi Coursey Communications

I run a small (but mighty) public relations firm where we help clients reinforce their brands and build relationships with key stakeholders.

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